I have strong experience with TikTok and social media content creation both personally and professionally. Over the summer, I grew my personal TikTok account to over 1,000 followers by experimenting with trend-based content and consistent posting. As a Social Media Intern at Whitman College, I created and managed content across Instagram, YouTube, and LinkedIn, while researching industry trends to boost engagement. At Walla Walla Community College, I contributed to video production and live event coverage for social platforms, and as a Sales & Marketing Assistant for Sunshine & Candy Candles, I managed online campaigns, content creation, and promotions. I’ve also organized engaging workshops as an Inclusion Fellow and gained storytelling and editing expertise as a Film Instructor Intern, mentoring students in creating digital content. Together, these experiences have given me a strong foundation in creative strategy, analytics, and storytelling for digital platforms.

Yes, when I get an idea, I’m motivated to grab my phone or camera and make it happen right then and there. I thrive on fast turnarounds, jumping on trends and cultural moments before they peak, and I enjoy experimenting with lo-fi, in-the-moment content that feels authentic and scroll-stopping. That “just go get the shot” vibe is what excites me most about social media storytelling.

Yes, I can definitely make effective hooks for each stage of the funnel. I have hands-on experience in content creation on a professional and personal level , so I know how to capture attention fast and keep people engaged. For top-of-funnel hooks, I’d lean into bold, scroll-stopping intros (e.g., trending sounds, humor, or direct “Did you know…?” questions) that quickly show PopSips as the fun, spiked prebiotic soda disrupting the category. For the middle funnel, I’d use hooks that highlight benefits and lifestyle tie-ins (e.g., “Why this soda doesn’t just taste good-it’s good for you” or “The drink that goes with every pregame”), pulling in curiosity and relatability to keep viewers watching. At the bottom of the funnel, I’d craft conversion-driven hooks that push action, like “Here’s why I swapped my usual hard seltzer for PopSips” or “POV: you just found your new go-to drink—link in bio to try it.”My experience in content strategy, short-form editing, and trend tracking has trained me to move quickly, experiment creatively, and adapt hooks to match the intent of the audience—whether it’s grabbing attention, nurturing interest, or driving action.