I know that introducing Saint James Tea to my campus would be a hit and open doors for a whole new demographic of customers. To ensure it becomes a recognizable and loved brand, I would combine in-person advocacy with social media promotion, hosting tastings, pop-up events, and handing out detailed, eye-catching flyers while creating engaging Instagram stories, short skits, and videos. Once students on my campus fall in love with something, they never stop talking about it, and I know that will be the case for this brand.

I would encourage people to purchase Saint James both on Amazon and in local stores by combining in-person advocacy with targeted social media promotion. On campus, I’d host tasting events, pop-up stands, and hand out detail-focused flyers highlighting where to buy the tea. Online, I’d create eye-catching Instagram stories, short skits, and videos that showcase the product in fun, relatable ways, leveraging the content styles that resonate best with students. This approach connects the in-person experience with digital promotion, making it easy and appealing for students to purchase Saint James wherever they shop.

I would introduce Saint James to campus through pop-up iced tea tastings at high-traffic areas and campus events, using eye-catching tables and social media giveaways. Pairing the tea with study breaks, wellness events, or club meetings would help position Saint James as a refreshing, feel-good brand students can connect with.

Organizations/Clubs: I’m involved in the Political Science Student Association as the public relations chair, serve as President of Phi Alpha Delta Law Fraternity, and am a senator in the Student Government Association, along with 2 other community service organizations.