To drive 150 BeReal downloads, I’d use creative, authentic strategies like launching a “Caught in the BeReal” TikTok series, where I would document myself taking BeReal pics, even when I don’t like how I look, even when it’s all a mess, encouraging others to do the same and find themselves in the little details of their real life. Also, partnering with micro-influencers to share personal BeReal stories. I’d also create funny “Before the BeReal” memes comparing curated vs. real moments. These tactics combine peer influence, and real connection to encourage downloads in a fun, natural way.

I am a BeReal user, I find BeReal authentic and real (of course!). But I’d like to dive into this a bit more, in a world where filters, comparison and appearing as the best version of yourself is at an all time high, an app that doesn’t just encourage you but FORCES you out of your comfort zone is an amazing way to combat those ideas that we need to be perfect all the time. It’s human, it’s raw, it’s BeReal.

Yes, I am.