I think some great ways to catch attention in email marketing are to have; Compelling Subject Lines: It's the first thing the audience are going to see so you have to make it eye catching and intruding! It is important to avoid click bait but also make it enticing Personalization: Be sure to use the recipents name as it helps build a good rapport between company and customer. Clear and Concise Content: Keep emails short and to the point and add bullet points to make it easy to scan. Compelling Call to Action (CTA): Always try to create a clear, action-oriented CTA that stands out. Use contrasting colors and persuasive language to make it obvious what you want the recipient to do. Interactive Elements: Use interactive elements such as buttons, sliders, quizzes, and polls to engage recipients and encourage them to interact with your email. Social Proof: Incorporate customer reviews, testimonials, or logos of well-known clients or partners to build trust and credibility. A/B Testing: Continuously test different elements of your emails, such as subject lines, content, visuals, and CTAs, to see which versions resonate best with your audience. Mobile Optimization: Ensure your emails are mobile-responsive, as many recipients access their emails on mobile devices. Engaging Preheaders: Make use of the preheader text (the snippet of text visible after the subject line in some email clients) to provide additional context or a continuation of the subject line, enticing recipients to open the email. Remember that the key to successful email marketing is providing value to your recipients and building a relationship with them over time. Tailor your strategies to your audience's preferences and behaviors to effectively catch their attention and keep them engaged with your brand.

I think a wellness or beauty brand that has a great social media presence is one that engages with customers and potential buyers, giving honest reviews and making every effort to listen to any feed back and change accordingly. They are set apart by the customer trust and willingness to buy or repurchase