Interview Questions
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

What strategies do you use to convert social media views into website sales?
I focus on turning views into sales by combining attention-grabbing content with a clear path to purchase. First, I hook viewers in the first few seconds with something visually striking or emotionally engaging. Then, I demonstrate the product’s value quickly and authentically, showing results or benefits. Finally, I include a strong yet natural call-to-action—like clicking a link, using a promo code, or swiping up—so the audience knows exactly what to do next. I also tailor content for each platform, test different formats, and use analytics to see what drives the most clicks and conversions.
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

How would you create a Reel that attracts luxury skincare customers?
I’d make Reels that grab attention from the first second with a hook—like a quick before-and-after or a skincare tip. Then I’d show the product’s value in a simple, engaging way, ending with a soft call-to-action to click the link. This keeps viewers watching and drives sales.







