Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
On campus, I would focus on tapping into Greek Life as many people within it use physical disposable and phone cameras at social events. I'd be able to use my own networks being in Greek Life myself, and help build brand awareness, bringing in this new photography/social platform
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
Nowadays, people are using Instagram to create personal accounts of photos that aren't necessarily "insta worthy" or posted with intentions to get much engagement. I believe students would be excited to have a separate platform that has this specific goal in mind to share these photos with friends who'd like to see them, without the pressures of likes and engagement.