@glossier

Why it’s great:

Glossier’s Instagram feels like a real community, user-generated content, everyday people, and minimal but impactful visuals. They focus on real results and authentic stories, making followers feel like part of the brand rather than just audience.

@ouai

Why it’s great:

OUAI blends lifestyle content and product education in a clean, modern aesthetic. They use real haircare tips, celebrity and creator collaborations, and easily digestible visuals that feel aspirational without being intimidating.

@theinkeys

Why it’s great:

This beauty brand’s Instagram is all about clear education and simplicity. Their posts teach, inform, and break down ingredients, which builds trust and positions them as experts rather than just another pretty feed.

@ouidad

Why it’s great:

As a curly-hair focused brand, Ouidad uses strong community storytelling and real hair transformations, making users feel seen and understood, a key to engagement in niche beauty spaces.

@ritueldefille

Why it’s great:

Rituel de Fille leans into unique visual storytelling and a distinct aesthetic that matches their product vibe, artistic, bold, and memorable. Their feed feels like a world, not just a catalogue.

1. @monetmcmichael

Monet blends beauty, hair care, and real-life routines in an authentic way. Her audience values practical beauty products that fit into daily self-care habits, making her a strong match for a functional yet stylish shower cap.

2. @glowwithava

A skincare-focused creator known for routines, product testing, and honest reviews. Her content aligns well with hair protection, skincare routines, and everyday beauty maintenance.

3. @kayliemelissa

She focuses on hair care, beauty routines, and tutorials, making her audience highly relevant for a product designed to protect hair while maintaining a beauty routine.

4. @lindseymetta

A lifestyle and self-care creator whose content centers around realistic routines, wellness, and beauty. She represents the type of consumer who values convenience, quality, and design in everyday products.

5. @itsmekellieb

A micro-influencer in the beauty and lifestyle space with strong engagement. Her audience trusts her recommendations, which is ideal for demonstrating practical products like SHHOWER CAP in real daily use.

GRWM & routine-based content: Short “Get Ready With Me” or skincare routine videos that show how and when the product is used, helping viewers visualize it in real life and build trust.

Educational ingredient-focused videos: Explaining key ingredients, skin concerns, or “why this works” using simple text overlays or voiceover, which performs well for niche and science-backed beauty products.

Authentic first impressions & texture tests: Real-time reactions, texture shots, and before/after clips that highlight product performance in an honest, non-polished way, aligning with TikTok’s preference for authenticity