What makes UGC content effective on Instagram Reels and TikTok is its authenticity and relatability. Unlike polished ads, UGC feels like advice or recommendations from a friend, which naturally builds trust. I’ve seen that when content reflects real experiences — whether it’s showing how a product actually fits into someone’s routine or capturing behind-the-scenes moments — it resonates more with audiences. On both platforms, effectiveness also comes from leaning into native trends: using trending sounds, quick cuts, and text overlays to grab attention within the first few seconds. At the same time, the content has to stay consistent with the brand’s voice and story, so it feels organic rather than forced. Finally, UGC works best when it sparks engagement. Whether it’s asking a question, encouraging viewers to duet/stitch, or showing results in a way that makes people comment “same,” it turns a passive viewer into an active participant. That mix of authenticity, trend awareness, and interaction is what makes UGC stand out.

I’d create a humorous yet authentic TikTok ad for a hormone wellness brand by leaning into relatable, everyday moments that the target audience instantly recognizes. For example, I might show a quick skit of someone snapping at minor inconveniences or feeling drained halfway through the day — then cut to the “aha moment” of discovering the product. Humor would come from exaggeration and timing, but I’d keep the tone grounded by tying it back to the brand’s message: that hormone health is real, important, and manageable. I’d also use trending TikTok sounds or formats so the ad feels native to the platform rather than overly polished. To keep it authentic, I’d make sure the creator’s personality shines through, letting them speak directly about their experience instead of just reciting brand lines. That balance of comedy, relatability, and real storytelling makes the ad fun to watch while still building trust with the audience.

Easy and helpful.