I would creatively represent Cake Beauty’s brand voice by leaning into its playful, indulgent, and confidence-boosting personality. My content would feel fun, vibrant, and a little sweet—using upbeat energy, dessert-inspired visuals, and lighthearted captions while still highlighting product performance. I’d focus on feel-good transformations, scent reactions, and self-care moments that reinforce the brand’s cruelty-free, high-performing formulas, making beauty feel joyful, approachable, and empowering.

The most effective content for engaging an online beauty audience is educational, results-driven, and authentic. Short-form tutorials, before-and-after transformations, and honest product demonstrations perform especially well because they clearly show value and build trust. Audiences also respond strongly to relatable “get ready with me” content and trend-based looks that feel current and accessible. Clear lighting, concise explanations, and genuine reactions are key to maintaining credibility and driving engagement while reinforcing brand messaging.

Yes, I would be comfortable filming myself interacting with customers in public.I understand the importance of maintaining professionalism, respecting customer privacy, and representing the brand positively at all times. I would ensure that any filming is done with clear consent when required and that interactions remain authentic, respectful, and aligned with company guidelines.