Brand content is a promise. It's the vibe, the identity, the reason someone follows you before they ever buy. For Sousa, that looks like: athlete morning routines, 'what I eat in a day' content, gym culture moments — content where Sousa lives in the scene without screaming 'buy me.' Conversion content is the nudge. It's the 'okay I've been seeing this everywhere, let me try it' moment. That's where you hit them with the simple math — two products replaced by one packet, the price comparison, the before/after energy levels, a creator saying 'I switched and didn't look back.' The way I think about it: brand content earns the right to sell. If you lead with conversion too early, people scroll past. But if you've built enough trust and recognition through brand content, your conversion content barely needs to work hard — the audience is already warm. For a product like Sousa, I'd run roughly 70% brand, 30% conversion — heavy on lifestyle and community early on, then layer in purchase-driven content as the audience grows."

i would like to create a after result or comparison video where two different type of protein drink given to different atheletes and see which performs well

because people tends to trust more after results

I would offer a barter collaboration to the influencer to and make special offer to have intcentive after certain benchmark and to some reddit and twitter posting on my and engage with communities suggesting them our brand