I find the brand's concept and aesthetics to be appealing. However, I believe that there is a need to revamp the marketing approach by integrating more creators in promotional activities and expanding the brand's reach through platforms like TikTok. Additionally, establishing a dialogue with prospective buyers through Instagram stories could be an effective strategy. The brand should aim to sell not only candles but also a lifestyle and moments that resonate with their target audience.(Incorporating the "Be you for you" candle into meditation or yoga practice has the potential to elevate the experience. Utilizing the services of influencers can aid in the promotion of this concept to a larger audience and increase sales)