To ensure Saint James Tea because a recognizable and loved brand on my campus, I would be focusing on how to build fun pop up events consistently as well making authentic content on my social media platforms.

I would encourage people to purchase Saint James from both Amazon and local stores while utilizing my social media platform by creating engaging content that highlights the convenience of shopping not only online by locally as well. With Amazon, I would share quick links using the phrase "shop now" and creating an unboxing or taste taking videos with engaging captions. For local stores, I'd film mini vlogs just showing how easy it is to find the product. Just mixing both oiptions can help people whether it's online or in the store.

To creatively introduce Saint James to my campus community, I would host a fun, interactive pop up event where students have the opportunity to try the sample product, take photos, and learn about brand through games. I will also use my social media platforms to really highlight the experience. Being a student-athlete, I'm involved in my school's athletic community.