I’d bring humor and energy to hydration content by making it feel like an inside joke for college students. For example, I’d do funny skits like ‘me vs. dehydration during finals week,’ or turn drinking electrolytes into a ‘main character’ moment with trending sounds. I’d mix in quick, relatable memes like ‘POV: you finally drank water after three iced coffees’ and keep the tone upbeat and chaotic—in a good way. The goal would be to make hydration feel fun, not forced, and give it that scroll-stopping energy students vibe with.

To promote a new electrolyte brand on campus, I’d focus on authentic, lifestyle-based marketing. I’d organize mini pop-ups or hydration stations during high-traffic times like games, study sessions, or move-in week. On social media, I’d create short, relatable videos showing how electrolytes boost energy during long classes or after workouts. Partnering with student creators and athletes for UGC and giveaways would help build buzz and trust. Overall, I’d make the brand feel like a fun, go-to part of campus life instead of just another drink.

I’d create fun, relatable content that connects hydration to everyday student life. For example, I’d make short TikToks showing ‘a day in the life’ on campus with a water bottle as the main character, or challenges like ‘Drink Water With Me’ during study breaks. I’d also mix in aesthetic water bottle shots, hydration hacks, and campus interviews to keep it interactive. The goal would be to make drinking water feel trendy and part of the college lifestyle — not just a health habit.