I’d bring humor and energy to hydration content by making it feel fun and relatable — using playful captions, memes, and quick videos that highlight real college moments like powering through exams or bouncing back after a night out. I’d lean into bold visuals, confident jokes, and upbeat messaging that makes drinking electrolytes feel exciting, not boring.

I’d promote the brand by giving out samples at campus events, partnering with student groups, and using student ambassadors to spread the word on social media. I’d also put eye-catching signage near places like the gym and student center so hydration stays top of mind.

I would make hydration content fun and relatable to college life. I’d use short videos, humor, and trends students already engage with, and show how drinking water helps with things they care about — like feeling better in class, at the gym, or after a night out. I’d also include interactive pieces like polls or challenges so students feel involved and motivated to stay hydrated.