Hi! I’m currently building out my UGC portfolio, but I create a lot of TikTok/Reel-style content that reflects my natural style and would translate really well to this campaign.

Hi! I’d creatively showcase a vegan, cruelty free brand by making the content feel natural, aesthetic, and lifestyle-focused rather than overly promotional. My approach would be to highlight both the values and the results. I’d create a TikTok/Reel style video that walks through my routine while organically mentioning that the products are vegan and cruelty free, tying that into being more mindful about what I use. I’d incorporate close-up texture shots, application clips, and a clear before/after or final result to show definition, hydration, and overall hair health. I’d also focus on clean, visually appealing shots and a casual voiceover to keep it relatable and authentic. This helps communicate the brand’s values in a way that feels genuine while still showing strong product performance. Overall, the goal would be to make the content feel like a real routine that naturally highlights both the ingredients and the results.