To maximize utilization, I would combine both digital and on-campus engagement. First, I’d create short, visually engaging content (TikToks, Instagram Reels, and Stories) highlighting the ease of ordering Sephora products through Uber Eats and tying it into relatable campus moments—like “last-minute beauty fix before class or an event.” I’d also collaborate with micro-influencers or student leaders to spread the word. On campus, I’d plan pop-up activations during high-traffic times (lunch breaks, football games, or welcome week) with QR codes for instant access to the offer. To encourage urgency, I’d emphasize the “limited-time” aspect with countdowns and reminders, plus incorporate incentives like giveaways for the first few orders placed. This mix of social proof, urgency, and convenience would drive strong participation and repeat engagement.

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https://www.tiktok.com/@muzonfilm