I’m most proficient in tools used for high-quality brand, social, and campaign design:

• Adobe InDesign – layout design for brochures, presentations, and print materials.

• Figma – social media layouts, UI-style compositions, collaborative design, rapid iteration.

• Canva – fast-turnaround social content and templated brand assets.

I switch between these depending on the project’s needs, but my core workflow is built around Figma for polished, brand-consistent output.

I’ve worked across freelance projects where the mission was simple: make visuals that don’t just look good, but feel like the brand’s heartbeat. For Yesly Water, that translates to clean, refreshing, high-impact graphics that echo the brand’s energy and story.

I’ve created and refined full sets of design assets for campaigns, product drops, and seasonal promotions—everything from social media posts and story sequences to ad creatives and digital marketing materials. My focus is always on clarity, emotion, and scroll-stopping aesthetic.

I collaborate closely with marketing teams to understand the goal behind each campaign so the visuals don’t just match the brief, they elevate it. Whether it's boosting engagement, highlighting a product feature, or building a cohesive series, I make sure every piece aligns with the strategy.

Brand consistency is non-negotiable for me. I work within established style guides while still pushing fresh concepts that keep the brand evolving. Colors, typography, layout rhythm, everything is intentional and on-message.

Overall, I bring a mix of creativity, adaptability, and an eye for clean, modern design that helps brands like Yesly Water stand out and stay memorable.