Interview Questions
My Wellnest Consulting
Social Media Content Manager

How do you define and measure success for a social media account?
I define success by how well the content meets the brand’s goals—whether that’s building awareness, driving engagement, or generating conversions. I measure it through key metrics like reach, saves, shares, engagement rate, website clicks, and DM inquiries, while also tracking community growth and the quality of audience interaction over time.
My Wellnest Consulting
Social Media Content Manager

Can you walk us through a successful social media campaign you've managed in the past?
I led a festive campaign for infinity365jewels that combined storytelling Reels, influencer collabs, and countdown stories. The clear brand voice and consistent visuals led to high engagement, increased DMs, and several pieces selling out within days.
My Wellnest Consulting
Social Media Content Manager

How do you stay updated on the latest social media trends and incorporate them into content strategies?
I stay updated through platforms like Instagram’s Creators page, LinkedIn industry updates, and newsletters like Social Media Today and Later. I also regularly analyze content from leading brands and creators to spot patterns in visuals, captions, and engagement. When a trend aligns with the brand’s voice, I quickly adapt it into story formats, reels, or carousel posts to keep the content fresh, relevant, and engaging.