Stories and Highlights: Utilize Stories for time-sensitive promotions, polls, and Q&A sessions. Create Highlights to categorize and showcase evergreen content such as customer testimonials, product features, and educational posts. Reels: Develop short, engaging videos that tap into trending topics or challenges, showcasing your products in creative ways to increase reach and visibility.

Active Interaction: Respond promptly to comments and direct messages to foster a sense of community and show appreciation for your audience. Collaborations: Partner with pet influencers, shelters, or complementary brands to cross-promote and tap into new audiences.

I've analyzed your TikTok content and appreciate the emphasis on pet-safe candles and the charitable aspect of your business. To further enhance your presence and engagement, I suggest the following strategies: Diversify Content Formats: While your current videos effectively highlight product features, incorporating a variety of content types can boost engagement. Consider: User-Generated Content (UGC): Encourage customers to share videos of their pets alongside your candles, showcasing real-life use and building community trust. Educational Clips: Create short videos discussing the benefits of pet-safe candles, the importance of non-toxic ingredients, or tips for pet-friendly home environments. Behind-the-Scenes Footage: Share glimpses into your candle-making process, emphasizing quality control and the care taken to ensure pet safety.

While I haven’t directly negotiated a brand partnership yet, I have experience in building relationships and creating value-driven opportunities that align with brand goals. For example, as a nail technician, I’ve worked on attracting and retaining clients by tailoring my services to their preferences and introducing creative offers that enhance their experience. Additionally, I stay updated on industry trends and understand how collaborations work, so if given the opportunity, I would approach a brand partnership strategically. I would research the brand’s values, identify mutual benefits, and craft a compelling pitch that aligns with their objectives. I’m eager to apply these skills to real partnerships in the future.