Interview Questions
Crush
Head of College Field Operations
How would you launch a new app on a college campus?
1. Pre-Launch Buzz:
- Teasers and Hype: Use social media to drop hints about the app. Share engaging content that piques curiosity.
- Influencers: Partner with popular students or campus influencers to create buzz around the app.
- Email Campaigns: Send out teasers through college mailing lists.
2. Launch Event:
- Campus Events: Host a launch event with live demos, free swag, and food to attract students.
- Competitions: Organize contests or scavenger hunts where participation requires downloading and using the app.
- Collaborations: Partner with popular campus organizations or clubs to promote the app during their events.
3. Marketing and Promotion:
- Social Media Campaign: Run targeted social media ads and campaigns featuring engaging content related to student life.
- Posters and Flyers: Place posters and distribute flyers around campus, especially in high-traffic areas like cafeterias, libraries, and dormitories.
- Peer Ambassadors: Recruit student ambassadors to spread the word, give demos, and provide peer-to-peer recommendations.
4. Incentives:
- Referral Program: Offer rewards for students who refer friends to download and use the app.
- Exclusive Features: Introduce features or content exclusive to the campus, encouraging students to engage with the app.
5. Engagement and Feedback:
- Feedback Loop: Create a channel for students to give feedback, ensuring they feel heard and valued.
- Continuous Engagement: Regularly update the app with new features, content, and campus-specific events to keep students engaged.
6. Partnerships:
- Local Businesses: Partner with local businesses for discounts or promotions exclusive to app users.
- Campus Media: Collaborate with campus newspapers, radio stations, and blogs for coverage and promotion.
This approach leverages the campus environment, creating a community around the app and ensuring continuous engagement from the student body.
Crush
Product Testing
What is your TikTok username?
muniza noor
BEHAVE Candy
Content Strategist
Tell us about some of your experiences creating TikTok content for brands or for your personal account?
I have no experience