My Portfolio
Interview Questions
Tandem
Social Media Audit & Optimization Assistant

Which social media platforms do you use most often, and what do you like about their setup or analytics tools?
Facebook: Great for community building and detailed audience insights; analytics show engagement, reach, and demographics. YouTube: Strong for long-form content; YouTube Analytics tracks watch time, retention, traffic sources, and viewer behavior. Instagram: Excellent visual platform; Insights show reach, saves, shares, and stories performance, helping optimize posts. TikTok: Fast-growing with viral potential; TikTok Analytics tracks views, followers, engagement rate, and trending content.
Tandem
Social Media Audit & Optimization Assistant

What tools or strategies do you recommend for optimizing engagement across platforms?
Tools: Analytics: Google Analytics, Sprout Social, Hootsuite Insights Scheduling: Buffer, Later, HubSpot Content Creation: Canva, Adobe Express, Figma Monitoring & Listening: Brandwatch, Mention, TweetDeck Automation & CRM: Zapier, HubSpot, Salesforce Strategies: Post consistently at peak times Tailor content to each platform/audience Use interactive content (polls, quizzes, live videos) Engage directly (reply, comment, share user content) Test and optimize using analytics (A/B testing, performance tracking)
Tandem
Social Media Audit & Optimization Assistant

If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?
1. Identify the Scope of the Problem 2. Check Account Connections 3. Reauthorize Permissions 4. Test From Another Device 5. Update or Restart Apps 6. Check If Meta Is Experiencing an Outage 7. Try a Controlled Test Post 8. Log Out & Back In 9. Check Page Roles / Permissions 10. Remove and Re-add the App



