https://www.instagram.com/leba_mwewa?igsh=dDc3dXR3NWxpaXRl&utm_source=qr

https://www.tiktok.com/@lifewithleba?_t=ZT-90OFZpEkXHS&_r=1

https://youtube.com/@lebamwewa?si=kIm-R7QvhknaNkE5

One of my most viral pieces of content was a short-form video I created for [insert brand or personal account] that combined a relatable moment with a strong hook and playful visuals. The video opened with a surprising or humorous situation that immediately grabbed attention, then delivered a satisfying payoff in the next 10–15 seconds. It resonated strongly with the audience, achieving high engagement, shares, and saves, and even drove measurable actions like clicks or sign-ups. For example, in my best-performing ad, I applied the same formula—quick hook, relatable story, and clear call-to-action, which resulted in [insert specific metrics if possible, e.g., 200k views, 3.5% CTR, or X downloads]. This experience taught me how to balance creative storytelling with performance-focused content, and I’m excited to bring that approach to Escargot’s viral campaigns.

For Escargot, I’d create an ad called “Send a Little Joy in 5 Seconds” that opens with someone stressed at their desk and a text overlay saying, “Need a pick-me-up?” They open Escargot, pick a fun, quirky card, and send it, with playful animations and confetti emphasizing the celebration vibe. The recipient’s reaction, a big smile or laughing text, shows the instant emotional payoff. The video ends with a CTA: “Send good vibes in seconds. Escargot—cards that make someone’s day.” It’s personal, relatable, and shareable, perfect for both testing and paid ads.