I’d meet students where they already are and connect the cause to something they do every day, like grabbing food with friends. By partnering with popular student orgs, Greek life, and campus restaurants, I’d create simple food based moments where the impact is immediate, for example, one meal equals a donation to a cause they care about. I’d support this with short form content and word of mouth through org leaders so it feels peer driven, not forced. When supporting a cause takes no extra effort and fits naturally into a student’s routine, they’re far more likely to pay attention and get involved.

I’d focus on meeting students where they already are and tying the cause to something they do every day, like eating with friends. I’d partner with popular student orgs, Greek life, and campus restaurants to host simple food based moments where students can see the impact immediately, for example, one meal equals a donation to a cause they care about. I’d also use short form content and word of mouth through org leaders to make it feel peer driven, not forced. When students see that supporting a cause takes zero extra effort and fits naturally into their routine, they’re much more likely to pay attention and participate.

Yes involved in a lot of orgs, our business frat supports the veteran charity in our town.