Candier
Marketing Intern / Campus Rep
How would you spread the word about Candier on campus?
The tone used to market the brand. The brand could easily be marketed as high-end, sophisticated and exclusive.
What's a strategy you'd suggest in order to spark curiosity and excitement ahead of a re-launch?
1. "Drop" hints about a potential upcoming event
2. Reveal brand colors/ product names
3. Announce a brand ambassador or collaborate with a social media influencer.
4. Offer limited time promotions and/or for a small amount of people.
Please share a brand that does an incredible job of engaging their community on social. Why?
Ryanair.
They may not provide the best services, but their social media engagement is great! Their posts are witty, based on trending memes, and do well in terms of general relatability.