Lifestyle and wellness is honestly the space I'm most drawn to. I've worked with a few smaller brands in the health and beauty space — creating content around morning routines, healthy drinks, and daily habits. I understand how important authenticity is in this niche — people can tell immediately if someone genuinely uses and believes in a product. With Morning Made specifically, matcha fits perfectly into the kind of content I already make, so it wouldn't feel forced at all. I know how to make wellness products feel aspirational but still real and relatable

I always start with the hook — the first 2-3 seconds have to stop the scroll, whether that's a bold statement, a question, or jumping straight into the action. From there, I keep the pacing tight and cut anything that doesn't serve the story. I think about what emotion I want the viewer to feel and work backwards from that. I also pay a lot of attention to trending sounds and formats, but try to put my own spin on them rather than just copying. Captions are a must since most people watch without sound. And honestly, I've learned the most from just posting consistently and seeing what actually resonates with real audiences.