I’d combine online and offline strategies to make Around feel like part of campus life. Online, I’d create fun Instagram and TikTok posts showing how easy it is to meet new people using Around, and share real demos or “challenge” content with friends. Offline, I’d organize small pop-up events in cafés, dorms, or student clubs where people can try the app live like “Meet Around You” mini mixers. Word-of-mouth is powerful, so I’d also build a small team of friends to help spread it through peer recommendations and QR code flyers around campus hotspots.

I’d show them how the app can make their social life easier for example, meeting people instantly at events or around campus without exchanging numbers. I’d also demonstrate it in real time, showing how quick and fun it is to connect. People respond to experiences more than words, so once they see it in action, they’ll want to try it themselves.