Your IG feed feels very warm, inviting, and cohesive, which matches perfectly with the comforting vibe of your products. The color palette is consistent, and the product shots are clean and attractive. I think adding a few more lifestyle photos or UGC (user-generated content) could make the page feel even more relatable and boost engagement even further.

Two companies that stand out to me are Nike and Duolingo. Nike consistently creates powerful, emotional campaigns that connect with their audience’s values and lifestyle, not just the product. On the other hand, Duolingo uses humor, memes, and trends, especially on TikTok, to make language learning fun and relatable, building a very loyal and engaged community

I stay updated with the latest trends in social media marketing by regularly following industry leaders on platforms like LinkedIn and X (Twitter), subscribing to newsletters like Social Media Examiner and Marketing Brew, and keeping an eye on platform-specific blogs like Instagram for Business and YouTube Creators. I also experiment hands-on with new features as soon as they're released, and I join online communities where marketers discuss real-time changes and strategies. This helps me stay proactive and adapt quickly.