On campus, I’d lead sampling efforts through student organizations — especially sororities, academic groups, and service organizations — by hosting ColourPop beauty moments like mini glam sessions, makeup touch-up stations, or themed beauty nights tied to events, meetings, or philanthropy activities. These settings create a comfortable, social environment where people can try products, ask questions, and immediately see results.

Off campus, I’d extend sampling through pop-up moments connected to community events, photoshoots, or social gatherings — bringing ColourPop into spaces where students are already expressing themselves creatively. I’d also encourage attendees to share their looks on social media, creating organic buzz and user-generated content. By combining hands-on experiences, peer-to-peer engagement, and visually exciting moments, I’d help ColourPop feel fun, accessible, and unforgettable both on and off campus.

I’d engage my audience by making ColourPop feel like a natural part of everyday life rather than a traditional beauty campaign. As a model and campus leader involved in academic, service, and social organizations, I interact with a wide range of students daily. I’d use those touchpoints to introduce ColourPop organically — through conversations, demonstrations, and real-time product use at events and gatherings.

On social media, I’d create authentic, trend-driven content that reflects how students actually use makeup — quick get-ready-with-me videos, soft glam to bold glam transitions, and everyday beauty moments. My modeling background allows me to create visually engaging UGC while keeping it relatable and fun. By showing ColourPop in real campus settings and real routines, I’d help build excitement, curiosity, and trust around the brand.

What I love most about ColourPop is how the brand makes beauty feel fun, approachable, and expressive without sacrificing quality. ColourPop keeps up with trends while still offering reliable, iconic products that actually perform — all at a price point that feels accessible to college students. As someone who models and loves fashion and beauty, I appreciate being able to experiment with different looks, colors, and styles without feeling limited or overthinking it.

ColourPop also stands out for its inclusivity and creativity. It encourages people to play, try new things, and express themselves confidently, which really resonates with me and my campus community. Whether I’m creating a polished look for class, something bold for an event, or experimenting with trends for content, ColourPop always fits the moment.