1 week

To make content stand out while staying true to Hammitt’s fun, approachable, and elevated tone, I would focus on blending relatable storytelling with polished visuals. For example, I might create short “day-to-night” or “weekend essentials” videos that show how a Hammitt bag fits seamlessly into real-life moments—paired with playful captions or trending sounds to keep it approachable. I’d also highlight interactive elements like polls, “which bag would you pick?” choices, or behind-the-scenes glimpses into styling, which encourages engagement without feeling forced. The goal is to balance the brand’s sophistication with personality, so every post feels high-quality yet relatable, making viewers excited to engage and share.

I feel most confident creating What’s in My Bag content because I love giving a behind-the-scenes look into my everyday essentials and showing how I style and use jewelry and fashion pieces in real life. It’s a fun, relatable way to connect with an audience while highlighting key products naturally. This pillar lets me blend storytelling with product focus, showing not just the items themselves but how they fit into a lifestyle. I also enjoy the versatility—it works perfectly for both short-form videos, Reels, and carousel posts, making it engaging across platforms