The way that I would build community around this product in Gen Z is by sharing authentic and insightful feedback of the product on the communication platforms we utilize daily. It is the age of unfiltered content with genuine recommendations, and the innovative nature of Bonks will be the reason it will have success in the Gen Z community. We simply need to expose the product and it’s benefits to Gen Z in the methods that are current.

I definitely think that reviews are a key factor in determining whether or not I will purchase a product. While I do look at the specific specs of a product, the reviews on a product honestly have more sway on whether I will purchase it. This is even more crucial in today's ecommerce market because we cannot always see a product in person before purchasing.

Personally, I would be most excited to try both supplement products. I love probiotic supplements because they make my overall health and mood more improved, while also helping with any digestion issues I may have. However, I also have very curly hair and would love to see if I notice a difference in the overall health/speed at which my hair grows with the hair supplement.