To engage Gen Z with the BitePal raccoon, I’d give it a fun, chaotic personality and create a campaign called “Snack Like a Raccoon”. The raccoon would star in funny TikToks using trending sounds, post relatable snack memes, and run interactive Instagram polls like “Which snack would you steal at 2 a.m.?” Think late-night cravings, Gen Z humor, and a mascot with main-character energy—fun, messy, and totally snack-obsessed.

Absolutely! One example of content that resonated well with a younger audience was a short-form video I created for Instagram Reels and TikTok that used a trending audio to show a quick “day in the life” behind-the-scenes of working with a wellness brand. I kept the tone casual and humorous, included relatable captions, and highlighted a mix of aesthetic visuals and real-life moments. It gained strong engagement through shares, saves, and comments, especially from Gen Z viewers who appreciated the authenticity and the fun, trend-savvy vibe. The key was blending entertainment with subtle brand messaging—without making it feel like a sales pitch.

I stay up-to-date with current trends in content creation for Gen Z by consistently engaging with the platforms they use most, like TikTok, Instagram Reels, and YouTube Shorts. I follow top creators, trend reports, and marketing accounts to see what formats, sounds, and styles are gaining traction. I also pay attention to Gen Z’s preferences—like authenticity, humor, and social values—so I can create content that feels real and relatable. Staying active in online communities and using tools like TrendTok or Later helps me track what’s trending in real time.