Quivr
Product Development Focus Group
How would you want to use your online identity, in the real world?
A little mystery is good, right?
In the real world, I like to keep my personal information private (just as I keep my data). However, I do like to share my creative work in the real world, just as I do online.
Quivr
Product Development Focus Group
In one sentence, how would describe your digital identity, across different platforms?
Fairly disconnected, mysterious maybe? I'm more likely to post photography and a couple photos that don't give too much detail into what I'm doing or where I am.
Influencer Direct
Competitive Landscape Research
What research process would you use to evaluate competitors in the influencer space?
Find 5 Competitors that fit into the following categories:
- Lower Price Point/Lower Following
- Similar Price Point/Similar Following
- High Price Point/Higher Following (but achievable)
- Superstar Price Point/Superstar Following (ex. Kylie Jenner)
Then, I would evaluate the competitors at each "level", and see what recommendations could be made towards our own brand using this information.