I would balance quality with authenticity. For the polished side, I’d make sure videos have good lighting, clear audio, clean edits, and consistent branding (colors, captions, logo placement). I’d plan content in advance so the message is concise and visually appealing. For the relatable side, I’d use real student scenarios, natural language, current trends, and campus-specific references. Featuring real students, behind-the-scenes moments, or quick “day in the life” style clips helps content feel genuine rather than overly scripted. The goal is to look professional without losing the authentic, peer-to-peer feel that resonates most with students.

Yes, I’m comfortable creating content for TikTok and Instagram, especially short-form, engaging videos that feel authentic and relatable to students. I understand how to keep content concise, visually appealing, and aligned with current trends while still clearly communicating the message. I think those would be the most beneficial platforms but also snapchat may be useful.

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