As someone who was part of the summer Uber One Brand Activation Team, I’d approach promoting Uber’s Back-to-School Activation with energy, authenticity, and a deep understanding of what students actually want during the busy return-to-campus season. I’ve already seen firsthand how impactful and engaging in-person brand moments can be—whether it’s giving away samples, setting up photo-worthy booths, or simply sparking conversations about everyday convenience. To connect with students, I’d focus on how Uber fits seamlessly into their campus lives—whether it's late-night rides home from study sessions, quick trips to Target for dorm essentials, or ordering Uber Eats after a long day of classes. I’d utilize social media, word of mouth, and high-traffic campus events (like move-in day, welcome week fairs, or game days) to promote exclusive student offers and app perks. Since I’ve already worked with the brand, I understand the tone, values, and expectations—and I’d bring that same level of enthusiasm, professionalism, and creativity to make this activation memorable and valuable for students.

Yes I am.

Yes I will be.