My approach to onboarding new partners efficiently centers on clarity, communication, and consistency. I begin by clearly outlining expectations, timelines, deliverables, and brand guidelines so partners understand their role from the start. I streamline the process with organized onboarding materials—such as briefs, checklists, and templates—to reduce back-and-forth and ensure alignment. Early touchpoints are used to confirm goals, answer questions, and build rapport, while ongoing communication keeps the partnership running smoothly. By combining structure with a collaborative, supportive tone, I ensure partners feel confident, informed, and set up for success from day one.

To identify influencers that align with a brand’s values, I focus on a balance of research, data, and human judgment. I start by clearly understanding the brand’s mission, voice, and target audience, then evaluate influencers’ content over time to ensure their messaging, tone, and past partnerships feel authentic and consistent with those values. I assess audience demographics and engagement quality to confirm the influencer is reaching the right community, prioritizing meaningful interaction over follower count. I also look at how influencers demonstrate their values through actions, conversations, and brand safety history to avoid misalignment or reputational risk. Finally, I use influencer marketing tools when available while relying on careful content review and trial collaborations to ensure partnerships feel natural and credible.

Yes I do.