I stay creative by constantly asking people around me what they want to see. Whether it’s friends, teammates, or followers, I like to get outside perspectives and understand what content actually resonates with them. That feedback helps me generate ideas that feel fresh and relevant rather than repetitive. I also pay attention to trends, viral formats, and what’s performing well on different platforms, then adapt those ideas in a way that fits my voice and the brand. Staying curious, collaborative, and open to feedback helps me consistently create engaging content.

I find that the most effective content for engaging an audience on social media is content that feels authentic and interactive rather than overly produced. Videos that look and feel like regular viral content tend to perform best because they don’t immediately feel like ads. I especially like using lighthearted interviews, quick challenges, humor, and real reactions. When people see genuine student interactions and relatable moments, they are more likely to watch all the way through, comment, and share. The key is making the audience feel involved while naturally incorporating the brand message into the experience.

I approach creating content that converts in paid ads by making it feel native and organic rather than like a traditional advertisement. Instead of overly polished promotional content, I focus on creating videos that blend seamlessly into someone’s feed. I use relatable, lighthearted interviews, humor, and real student interactions to make the content engaging and authentic. When people feel like they’re watching a regular viral video rather than an ad, they’re more likely to stay engaged, trust the message, and take action. My goal is to create content that feels natural, interactive, and entertaining while still clearly communicating the value of the product.