For launching a new shoe style, I would prioritize Instagram, TikTok, and YouTube because they are highly visual platforms where fashion and lifestyle content performs well. Short form videos showing styling ideas, day in the life content, and student reactions can quickly create interest and make the shoes feel trendy and relatable. I would also use campus focused promotion at Delaware State University, such as student ambassadors, pop up try on events, and giveaways to build excitement and word of mouth both online and in person.

I would approach building a partnership with FOMO.ai by first learning the brand’s mission, audience, and goals so I can create content that genuinely aligns with what they want to promote. From there I would introduce the brand to my campus community at Delaware State University through authentic content like short videos, demonstrations, and student reactions so people can see how the product or platform works in real situations. I would also focus on engagement by encouraging students to try it, ask questions, and share their experiences, helping build trust and excitement around the partnership.

To help Saint James Tea become recognizable and loved on campus at Delaware State University, I would focus on creating engaging and interactive content while also introducing the product through real campus experiences. I would share short videos of students trying the tea, quick reviews, and fun Q and A style interviews asking students their favorite flavors. I would also highlight the tea during study sessions, campus events, or team practices so people see it as part of everyday student life. By combining authentic social media content with real interactions and word of mouth on campus, the brand could quickly become familiar and popular among students.