The most important thing a social media manager should be doing is effectively engaging with the target audience. This involves creating and curating content that resonates with the audience's interests and needs, fostering two-way communication through responding to comments and messages promptly, and analyzing data and feedback to continuously refine the social media strategy. Building and nurturing a strong online community, establishing brand trust, and driving meaningful interactions are key aspects of successful social media management. Additionally, staying up-to-date with industry trends and platform algorithms is crucial for adapting strategies to maximize reach and impact.

For a Spring launch on campus, I would focus Poparazzi's resources on targeted digital marketing campaigns and campus partnerships. Leveraging social media platforms, especially Instagram and Snapchat, to create buzz and engagement among college students would be a priority. Collaborations with student influencers and campus organizations could help spread the word organically. Additionally, sponsoring or participating in campus events like spring festivals or sports games would provide excellent opportunities for product exposure and sampling. Finally, offering exclusive promotions or discounts for students, perhaps tied to sustainability initiatives, could incentivize trial and loyalty among the college demographic.

H/FC it's a space that offers endless possibilities to hard-working people who want to learn.