Yes, I led a wedding invitation project from start to finish. The couple wanted something that felt personal, artistic, and reflected their story. I took care of everything, from the creative direction and copywriting to the design layout. I aligned the visual style with the wedding's aesthetic and made sure every detail, like the paper texture and typography, matched the couple's vibe. I also coordinated feedback rounds and made adjustments based on their input. It was a very special project because it combined emotion and design, and the final result was exactly what they dreamed of.

I'd start by identifying where our ideal creators are most active — whether that's Instagram, TikTok, or even LinkedIn, depending on the niche. Then I'd use a mix of organic and paid strategies: creating engaging content that speaks directly to creators, using targeted hashtags, and running ads to reach profiles with relevant interests or audiences. I'd also actively engage — commenting on posts, starting conversations in DMs, and even posting creator callouts on Stories or Reels to drive inbound interest. I think it's all about building a genuine connection and showing them the value of being part of the brand early on.

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