When I helped grow an online community through my cozy content TikTok and my volunteer work with the Red Cross, I focused on creating engaging, relatable content that aligned with each audience’s interests. Consistency, genuine interaction, and responding to comments worked really well for building trust and retention. What didn’t work was posting without a clear purpose, which taught me the value of strategy and timing when managing multiple platforms.

When planning a content calendar, I focus on aligning goals with each platform’s audience. I organize campaigns by week or month using tools like Notion or Google Sheets, then batch-create content to keep things consistent yet platform specific. I track performance and adjust based on engagement to make sure the content stays effective and fresh.

I’d use social media to build genuine connection and community, not just promotion. To attract creators, I’d highlight real stories, short clips, reels, or posts that showcase how creators benefit from the platform, what opportunities they’ve found, and behind-the-scenes moments that feel authentic. I’d also tap into trending audio and relatable content styles so the message feels native to each platform.