Root[d - dance team

SWE - Society of Women Engineers

I’ve represented brands by creating lifestyle-driven content, leading sampling efforts, and acting as a point of connection between the brand and my community. I’ve hosted and supported pop-up style events, on-campus activations, and small group experiences where the focus was on real interaction, product trial, and making people feel welcome. Through these experiences, I’ve learned how to communicate brand values clearly, create engaging moments, and build genuine excitement both in person and online.

I’d engage my campus community by hosting fun, low-pressure pop-ups where students can try Tangle Teezer brushes in real time, whether it’s during study breaks, gym visits, or dorm events. I’d pair that with interactive social content like “before and after” brushing demos, hair-type quizzes, and giveaways to get people involved both online and in person. By focusing on real results, everyday routines, and inclusive hair care, I’d make Tangle Teezer feel useful, approachable, and genuinely exciting for students.