My favorite marketing campaign I've seen to this day has to be the "got milk?" campaign. It incorporated so many legendary figures, and implemented artists, singers, and actors many consumers saw on the daily. The "got milk?" campaign drew on the lightheartedness of drinking milk, as depicted by the milk mustaches on the aforementioned figures. This truly demonstrated the common phenomenon of drinking milk with various meals, and brought together several generations through a shared experience. Being able to relate to marketing campaigns is what draws people to the specific product, and can be truly influential in decision making.