We have a lot of cute and feminine shops around my area that I believe would be perfect partners for events. I can partner with a small business focused on hosting women-only events, and host a fun "create your own lippie or eyeshadow" event.

On campus, I can set up a table in the library where students frequent during finals. The table will be filled with a "build your own goodie bag." The items displayed on the table for students to take home would be sample sizes of ColourPop skincare and other added items for self care during finals.

I would engage with my audience to promote ColourPop products by creating relatable and high-quality short videos that resonate with their target market. My audience is more on the feminine side, so using their products to create coquette and simple girly looks shows my audience that they can achieve the same looks. I will use Instagram to create a more interactive community base by posting polls on my stories, asking for opinions, and other things that make my audience feel part of the creative process. GRWM are actually a powerful way to connect with an audience while showing the products without making it seem transactional. My community is more on the casual and friendly side, so making content that is highly interactive and relatable will be the best way for me to promote ColourPop products to them.

I love all the unique product launches. I especially loved the launches that are partnered with things like Disney, Sailor Moon, etc. I believe that ColourPop does an amazing job as marketing their products as fun and colorful makeup for young individuals who want to explore their artistry.