Yes I do

I would capture the fun by filming a short TikTok or Instagram Reel that shows the unboxing late at night, starting with the bag opening and the steam coming off the warm cookies. I’d get close-up shots of breaking each cookie in half, stacking them, and taking that first bite to show the textures and reactions. To make it relatable, I’d add captions about late-night cravings, studying, or hanging out with friends, paired with trending sounds. I’d also follow up with Stories or photos of the finished stack at home or in-store, tagging Insomnia Cookies and encouraging others to try their own “perfect bite.”

My perfect Insomnia Cookies bite would be Classic Chocolate Chunk, Snickerdoodle, and a Brookie. The chocolate chunk gives me that rich, gooey center, the snickerdoodle adds a warm cinnamon balance, and the brookie satisfies both my cookie and brownie cravings in one bite. Together, they’re the perfect mix of soft, sweet, and indulgent.