One idea is a “Cozy Creature Countdown” series — showing different animals curling up or preparing for winter, paired with fun trivia and a call to “track your favorite cozy animal” with Fahlo bracelets. Another idea is “Wildlife Wrapped” — a playful, end-of-year TikTok trend where we recap amazing animal moments Fahlo helped protect, set to trending holiday sounds. It’s heartfelt, a little funny, and reminds people their support truly makes an impact. Both ideas blend the cozy, seasonal vibe with Fahlo’s mission — inspiring curiosity, compassion, and connection to wildlife.

I’ve created event-based social content that captures real-time energy and fan excitement. My focus is on UGC-style storytelling — short, authentic videos and posts that make audiences feel part of the moment. For game day–style projects, I’ve planned on-site coverage, coordinated with student creators, and produced quick-turnaround clips optimized for TikTok and Instagram. I know how to blend brand messaging with the natural hype of live events to create content that feels real, fun, and shareable.

I’d engage college football fans by making Serendipity part of the game day experience. I’d create fun, UGC-style videos of students enjoying bars at tailgates and in the stands, paired with kindness moments that tie back to the brand’s purpose. On social, I’d run quick challenges like #GetRealGetABar or “Freeze Frame Touchdown” to spark participation. At stadiums, pop-up “Sweet Spots” would let fans grab a bar, snap a pic, and share it online — blending real fan energy with Serendipity’s playful, feel-good vibe.