To create engaging content for a consumable brand, I’d focus on visual storytelling that highlights taste, freshness, and lifestyle fit. Using short-form videos, vibrant imagery, and relatable captions, I’d showcase the product in real-life moments—like late-night snacks or summer hangouts. Pairing this with trends, user-generated content, and limited-time offers helps drive excitement and sharing.4o

For a sorority Bid Day project, I once designed all the reveal materials—including shirts, banners, and social media posts—but had to keep everything under wraps until the official launch. I used password-protected files, avoided any sneak peeks, and coordinated with the team to release everything right as the new members opened their bids. Total surprise—and totally worth it!

I’d start by thoroughly understanding your brand’s voice, values, and visual identity. Then, I’d tailor content to reflect your messaging tone and aesthetic style, ensuring consistency across all platforms. The goal is to create content that feels authentic to your brand and resonates with your target audience.