I’ve created TikTok content as both Director of Programming for Delta Gamma and as a campus ambassador for Good Molecules and Want Locker, which has taught me how to engage audiences in fun, authentic ways.

Delta Gamma – I posted TikToks promoting chapter events, highlighting behind-the-scenes moments, and showing members having fun at socials. These videos boosted RSVPs, increased excitement around events, and sparked engagement in the chapter’s GroupMe and Instagram.

Good Molecules – As a campus ambassador, I made product-focused TikToks showing how I incorporated skincare routines into my daily life, demonstrating products in real scenarios, and giving honest reviews. These videos encouraged peers to try the products and drove traffic to the brand’s website.

Want Locker – I created TikToks highlighting how the app works, showcasing giveaways, and sharing step-by-step tips for using the platform. The content made it relatable and easy for other students to sign up, while also driving engagement in comments and shares.

Through these experiences, I’ve learned to make content that’s fun, approachable, and tailored to my audience, while keeping it authentic and visually appealing — which is exactly how I’d promote a brand like Bala Bangles or Natalie Holloway’s book.

I primarily use Instagram, TikTok, and Threads to engage my audience, since these platforms are where Gen Z and young professionals are most active and responsive.

Instagram: I use posts, reels, and stories to share experiences, showcase products, and create visually appealing content that resonates with peers. I also leverage group chats and DMs to answer questions and encourage sign-ups or participation.

TikTok: Short, fun, and relatable videos allow me to creatively showcase products, trends, or behind-the-scenes moments. It’s great for sparking engagement and shares among peers.

Threads / Snapchat: For more casual, authentic interaction, I use these platforms to answer questions, share quick updates, and build a community vibe.

I focus on tailoring content for each platform, keeping it fun, authentic, and aligned with what my audience is most interested in. By doing this, I can not only share information but also create genuine excitement and conversation around a brand.

To excite others about a brand I love, I would focus on creating genuine, relatable experiences rather than just sharing facts. I think people respond best when they can see how a brand fits into real life. For Kodak Plus, I would:

1. Share personal stories and experiences, I’d talk about how I use the products in my everyday life, whether capturing memories with friends, at events, or during creative projects. Showing enthusiasm through my own use makes it feel authentic.

2. Host interactive experiences: At events or even casual meet-ups, I’d create fun opportunities for peers to try the product hands-on. For example, quick photo challenges, pop-up photo stations, or themed social media moments can make engagement playful and memorable.

3. Leverage my network: Being involved in Delta Gamma and AMDA, I already have access to groups of students who value creativity and lifestyle experiences. I’d naturally integrate Kodak Plus into conversations, social media posts, and events where my peers are most engaged.

4. Celebrate community and creativity: Encouraging friends and peers to share their own moments with Kodak Plus helps create buzz. I’d amplify user-generated content and highlight what makes the brand exciting and relevant.

   Essentially, my approach is to show enthusiasm, make it interactive, and connect the brand to people’s real-life passions. That energy is contagious, when people see you genuinely excited, they want to be part of it too. Truly want to show how unique you can makes these experiences using C+A Global - Kodak Plus.