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Interview Questions
MoonPay 🟣
Halloween TikTok Campaign Creator

What TikTok trends would you use to promote a Halloween finance campaign?
Make finance feel fun, relevant, and a little spooky — while teaching quick, useful money lessons people actually want to share. 🧛♀️ 1. Trend: “POV” + Skits Concept: Bring financial fears to life. Example: “POV: You check your bank account the morning after a night out 👻💸” Personify your financial habits — “I’m your credit score haunting you for maxing out your card 😈.” Use eerie background music or Halloween filters (like ghost trails or flickering lights). Message: “Don’t let your budget ghost you this Halloween — track your spending!” 🕸 2. Trend: “Jump Scare” / Reaction Trend Concept: Use a sudden “boo!” moment to reveal a scary financial truth. Example: Calm intro: “What’s scarier than horror movies?” Jump cut → “Paying interest on your student loans 💀.” Or: “Your budget after buying five Halloween costumes you’ll wear once 👻.” Message: Humor and shock make financial tips stick. 🪦 3. Trend: “Things That Live in My Head Rent-Free” Concept: Flip it into “Things That Should Live Rent-Free” — like free budgeting apps, savings hacks, or good credit habits. Pair with trending spooky audio. Include quick visuals or screenshots of tools that make money management easier. 🧙 4. Trend: “WitchTok” / Transformation Edits Concept: “Financial glow-ups” using magical transformation filters. Example: “Turning my scary spending habits into smart saving spells 🪄✨” Transition from messy finances → organized budget spreadsheet → confident smile. Message: Empowering, aesthetic, and fits Halloween’s magical vibe. 🩸 5. Trend: “Overlays + Text Confessions” Concept: Make mini confessionals. Example: “Scary money confession: I used to ignore my credit card bill 😬.” Pair with trending spooky audio (like “Spooky, scary skeletons”) and end with a quick tip: “Now I auto-pay weekly to avoid the creep of interest.” 🕯 6. Trend: “Costume or Makeup Reveal” Concept: Use Halloween transitions to reveal “financial identities.” “The Spender 💅,” “The Saver 💰,” “The Investor 📈,” “The Debt Denier 😱.” Use costumes, props, or makeup transitions to dramatize each type — then give one tip for each. 🧠 Bonus Tip: Hashtag ideas: #SpookySpending #FinancialFrights #MoneyMonsters #BooYourBudget #HalloweenOnABudget
MoonPay 🟣
Halloween TikTok Campaign Creator

How would you make complex financial topics fun and engaging on TikTok?
I’d make complex financial topics fun and engaging on TikTok by simplifying the concepts through storytelling, visuals, and relatability. The goal would be to make finance feel like a lifestyle topic rather than a lecture. Here’s how I’d do it: 1. Use Real-Life Scenarios Turn abstract ideas into quick, relatable stories: “Here’s how I saved $100 in one week without cutting coffee ☕️” “What your bank account actually means when it says ‘available balance’ 🤑” Use day-in-the-life or shopping content to show financial principles in action. 2. Visual Storytelling Break down topics with easy-to-digest visuals: On-screen text with icons, emojis, or split-screen comparisons. Whiteboard or “napkin sketch” style explanations. Color-coded pop-ups for key terms like “compound interest” or “credit utilization.” 3. Trendy Formats Keep videos fast-paced and fun using current TikTok styles: Voiceovers: “POV: You finally understand how taxes work.” Skits: Personifying financial concepts (“Hi, I’m your budget, and we need to talk 😅”). Transitions: Before/after effects showing “financial glow-ups.” 4. Hook + Humor + Value Use a hook in the first 3 seconds: “You’re losing money by doing this one thing…” Then mix in humor and quick takeaways so viewers feel both entertained and informed. 5. Community Interaction Invite viewers to comment with their “money wins” or budgeting tips. Respond to questions with follow-up TikToks to build a conversation thread.
– MARLOWE Skin
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