Yes

Yes

1. Start with relevance, not awareness Students care when a cause connects to their lives. Tie the cause to: campus culture student routines things they already talk about (money, stress, social life, identity, future careers) Lead with why it matters to them, not statistics. If students can’t see themselves in it, they scroll past. 2. Use students as the face of the cause Peer-to-peer is everything. Feature real students sharing: why they care how the cause affects them what action they took Short videos, quotes, or casual interviews work better than formal graphics. When students see people like them involved, it feels legit—not performative. 3. Embed the cause into existing spaces Don’t expect students to come to you—go where they already are. Partner with: Greek life clubs and orgs classes or professors campus events Add the cause into: meetings socials philanthropy events pop-ups or tabling with an interactive element Make participation effortless. 4. Make it interactive, not informational Information alone doesn’t move people—participation does. Examples: Quick polls or surveys Pledge walls QR codes that unlock something Small actions that feel doable (sign, share, show up) Once students engage once, they’re more likely to care again. 5. Leverage social media intentionally Not polished. Not preachy. Short-form video > graphics Humor and relatability > seriousness “POV,” trends, and storytelling > calls to action You want content that gets sent to group chats, not just liked. 6. Create moments of urgency or exclusivity Give students a reason to act now. Limited-time events One-week challenges “Only happening today” Special access for those who participate FOMO works better than guilt. 7. Close the loop Students lose interest when they don’t see impact. Share outcomes: money raised people reached changes made Thank participants publicly. Show how their involvement mattered. This builds trust—and momentum for the next initiative. Bottom line Students pay attention when a cause feels: personal student-led social easy to engage with