Working as a salesperson in a prom and homecoming store taught me valuable sales tactics and the art of upselling in a fast-paced, customer-focused environment. I learned how to build genuine connections with clients by understanding their style preferences and special event needs, which helped me confidently recommend add-ons like garters, alterations, and jewelry to complete their look. Through this experience, I became skilled at highlighting the value of each additional item and creating a personalized shopping experience that made customers feel excited and confident about their purchases. It was a hands-on role that sharpened both my communication and retail strategy skills.

My video creation process is deeply rooted in my personal aesthetic, which leans towards clean, pink, and girly visuals I often draw inspiration from Pinterest mood boards and the content of major fashion brands on Instagram, using them to spark ideas for color, editing styles, and overall visuals. This consistent aesthetic not only makes my content instantly recognizable but also helps create a cohesive feel that resonates with my audience.

I had a Tiktok video about traveling to Florida that went viral because I stayed on top of current trends, using popular audio and aligning my visuals with the trending aesthetics that were resonating across social media at the time. By incorporating these elements, I was able to boost engagement and reach a wider audience organically. This experience emphasized how important it is to correlate business content with trending sounds and visuals—not just to stay relevant, but to connect with viewers in a way that feels current and authentic. Marketing is all about aligning your brand message with what people are already excited to engage with, as seen through higher engagement in videos that align with trends.