My Women and Business Organization would be the ideal area to distribute the product on campus. Brands approach my club all the time to gain exposure- HBO Max, Red Bull, and Maybelline are just a few that have distributed product to us. We are a club comprised of over 300 women and we host meetings and field trips weekly so there is plenty of opportunity for content creation and product distribution! Other than my Women in Business organization I am connected with a few sororities on campus and am involved with Marketing Society, Club Sailing, and Outing Club!

I have watched Emma Chamberlin for a long as I can remember and when I heard she was launching her coffee brand I knew I had to try it! When I think of coffee, I think of my dad making his cup of Folgers every morning before work but Chamberlain brings a new demographic to the Coffee space. The flavor names, vibrant packaging, and eye-catching marketing make the brand perfect for students like myself. And of course the coffee itself does not disappoint- I personally love the matcha! I would be so thrilled to represent this brand on my college campus!

I personally learned of Home From College through an advertisment on TikTok so I would suggest featuring more of these ads on various other plateforms like Instagram and Snapchat. To grow more users in Q1 of 2023 I would also consider taking up influencer marketing because people are more likely to partake in a service when someone they look up to is endorsing it! Obviously influencers who are currently college students would probably be best. I would recommend using someone like "gailthegirl" or "elli.mcgowan" to advertise Home From College!