Interview Questions
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

What strategies do you use to convert social media views into website sales?
I offer promotions and links, whether in-app or external. I make easy instructions to follow for purchases. My audience is built around trust and quality content. I often use auto DM’s if needed. Furthermore, I reply to all questions and comments that the consumer may have.
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

How would you create a Reel that attracts luxury skincare customers?
I would showcase the product and packaging up close and with good lighting. Continue with applying the product to my skin allowing the texture to be seen in slow-motion. Then, I would allow the audience to see the results and get a sense of how the product makes me feel. Following up with showcasing the product again. Onscreen captions would display the benefits expected from the product, and key ingredients. The reel would come together through storytelling, with visuals and texture of the product.






