Interview Questions
Swypes
Experienced Facebook Ads Media Buyer

How do you evaluate the effectiveness of different ad formats (e.G., images, videos, carousels) and ad placements on Facebook to optimize campaign performance?
Trial and error reveals the best type of campaign for the product. Checking the insights of each post, and determining what engages more of an audience works best.
Swypes
Experienced Facebook Ads Media Buyer

Can you provide examples of successful Facebook ad campaigns that you've managed in the past? Please include average ROAS achieved.
A friend of mine asked me to market his small junk removal business. (@Finneganhauling ) I used ads on Facebook, and posted the ads in private groups to make it more personal.
Swypes
Experienced Facebook Ads Media Buyer

How do you approach targeting specific audiences with Facebook ads?
Using hashtags and utilizing Facebook Ad targeting to ensure the right audience sees the product