Interview Questions
Em John
Content Creator

What brands do you love to follow on insta and tiktok?
Makeup/skincare brands such as Elf, Tarte, and Peach Slices. I also love following small businesses, specifically jewelry companies!
Em John
Content Creator

Can you share a successful content strategy you've implemented in the past?
I ran my university’s theatre department’s social medias this past semester, which had previously been very neglected. They especially did not promote the plays as much as musicals. However, after posting consistently and following a certain branding, our content, engagement, and ticket sales rose 40% from previously.
Em John
Content Creator

How do you approach creating content to engage with different target audiences?
I do my best to stay on top of trends, specifically in certain areas. I also try to be consistent with posting, visuals, and aesthetics.